Highest Risks for Serious Auto Accident Injury Mostly In Summer

As the nation unwinds from Fourth of July festivities earlier in the month, the Insurance Institute for Highway Safety is warning consumers that the summer season contains many of the most dangerous days for drivers and passengers on American roads.

Just prior to the Fourth of July, ABC News reported findings by the IIHS that showed fatality rates for 2004 to 2008, revealing much higher rates of deadly crashes on July 4. Another major finding by the IIHS is that other high-risk days are also part of the summer season, including July 15 and August 13.

These statistics, and what they represent, have a major impact for consumers, as well as medical offices and the support people working on consulting or consumer services like auto accident injury marketing, scheduling and more.

Context for IIHS Numbers

Part of the reason for the above mentioned statistics likely has to do with high-traffic travel weekends. In the ABC report, the Automobile Association of America or AAA provides data on the numbers of American families heading away from home to celebrate a holiday weekend. Higher risks on July 4, as well as other holidays like New Year’s Day, are partially related to these higher traffic situations. Experts also point out that alcohol plays a role, and that holidays traditionally celebrated with alcohol will generally lead to higher risks on the road.

Groups like the IIHS are instrumental in warning Americans about the risks that they face each day as they commute to work or use their cars for personal travel. In addition to issues like heavy traffic and high rates of alcoholic consumption, these safety agencies look closely at issues like distracted driving, teen driver accident rates, and occupational hazards for workers who may raise risks because of chronic lack of sleep or related conditions.

The Chain of Care and Understanding Auto Accident Injury Rates

This valuable information that’s often used by state insurance offices also has application for the vast network of medical providers that serve auto accident injury victims. Consulting doctors, as well as third-party auto accident marketing services and front-line clerical roles, can do their jobs better if they understand the underlying factors that lead to troubling and costly injuries. These injuries can cause lifelong consequences and have to be handled with precision and care. In bringing new patients into a care environment, there’s a lot of communication that has to go on about the details of an accident and injury, as well as how it is covered by a state insurance system. All of the professionals involved rely on state offices and non-profit groups for a more informed viewpoint on what happens on the American the road, and how to understand the plight of the auto accident injury victim. An informed and compassionate view is essential for helping an accident victim to recover, not just physically, but in terms of their emotional, financial and quality of life outlook.