Chiropractic Telemarketing News: South Australian Chiropractor

Chiropractic Telemarketing News: South Australian Chiropractor

Chiropractic telemarketing australiaWhile some chiropractic doctors like to focus on a very standard kind of web site project, others inject their own individuality and personality into their chiropractic marketing. Chiropractors around the world can learn a lot from how other professionals set up the online marketing that supports their practices.

Here’s an interesting example from the Australian province of South Australia near the city of Adelaide, where Dr. Claire Raggio Ballinger, a professional with a Master of Chiropractic degree from a Sydney university and a lot of specific certifications, serves the community of Gawler.

Although Dr. Ballinger points out in her introduction that she consults with all ages and types of patients, top-level blog posts show her focusing quite a lot on postnatal and maternal chiropractic. In a stylish, minimal layout, Dr. Ballinger presents personal narratives about her history and experiences that help web readers to get an idea of what she does at her practice.

While the first thing that might come to mind, for many American serial TV fans, is a loose free-association of LOST character Claire Littleton (played expertly by Emilie de Ravin), her Australian accent, and her much-anticipated baby, even others who may not be geeking out this way will likely be impressed with what they find on the site. Part of the appeal here is the directness of the narrative – instead of hiding behind industry jargon and long, technical sentences, Dr. Ballinger writes directly to patients about the wonders of birth and all of those little details that make their way through the minds of new parents. There is a lot of context in the blog, and a lot of personal touch, which is part of what makes this kind of marketing unique and special. It’s not a hard sell – it’s a kind of character approach where a professional chiropractor puts a lot of effort into being relatable.

“Chiropractic!” writes Dr. Ballinger in the “About Me” site page.

Chiropractic for babies and pregnant ladies! Chiropractic for young and old! Chiropractic for small animals! If it’s got a spine and a nervous system, it can benefit from the improvements chiropractic can offer to help it function at its best.”

The post also briefly mentions the doctor’s approach toward maternity. “Also I am an advocate of Home Birth and Natural Parenting. Less intervention, less drugs and MORE health.” writes Dr. Ballinger.

Going Beyond the Web

At the Accident Referral Network, a high-level chiropractic telemarketing company we help chiropractors all over the world to serve their communities well. We produced qualified chiropractic patients, and can even talk to auto accident victims to discuss their needs for care, and help them to find qualified practices in their local areas. Talk to us about representing a practice in Australia, in the U.S. or in other parts of the world where we support doctors.

YOUR AUSTRALIA CHIROPRACTIC MARKETING OPTIONS:

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