Personal Injury Telemarketing News: Texas Chiro’s Testimonials
People from all walks of life and all parts of the business world are used to thinking of the testimonial as something that customers do. The prevailing idea is that having someone promote their own business through testimonials seems somehow shady or less than genuine.
However, there is a real trend within the chiropractic community that goes against this golden rule. In chiropractic care and online marketing, doctors often provide their own testimonials to help web readers understand what they do and why they do it.
The Use of the Doctor Testimonial
These types of resources are often written in the first-person – or in other words, ‘from me to you’ – they’re written by professionals who have been in the industry for while, and they go over many of the reasons that individuals choose to become chiropractic doctors in the first place.
While going over these personal stories, well-written doctor testimonials also highlight the role of chiropractic care in general medicine. As doctors talk about their own personal motivations, they also explain some of the issues with holistic health, and how chiropractic care can help.
Another very common part of a doctor testimonial is to use a patient anecdote to illustrate how chiropractic care works. For example, take a look at this Victoria Texas Chiropractor blog where Dr. Timothy Holcomb talks about helping a patient in such bad pain that he had to crawl into the office.
“I examined him and found the offending problem. I said to myself “I am going to help this poor guy” because his next step was going to be the emergency room and a high powered injection of morphine, and God knows where from there…” writes Dr. Holcomb. “I asked him to relax as best he could as I delivered a gentle adjustment to the vertebrae in his lower back. Afterwards, the fellow looked up at me and smiled. .. He knew right away … that his life was now going to get back to normal.”
There are different schools of thought behind exactly how to handle the doctor testimonial. Some feel that it’s possible to push these kinds of outreach too far – the general rule of thumb is to write from the heart, and talk directly about inspiration and motivation for chiropractic work.
Adding Personal Injury Telemarketing to the Mix
Doctor testimonials can be effective for some web readers who will learn more about the practice and eventually convert to being patients. However, no kind of web content is a magic bullet for getting a lot of traffic into an office. Many doctors have found that partnering with the Accident Referral Network, a premier chiropractic telemarketing company, has helped them to get consistent, regular new patient traffic and a full schedule for their business. Talk to us about how to add this kind of multi-channel marketing to an existing practice program.