PI Telemarketing News: Montana Chiropractic Marketing Blog
If you’re a new chiropractic doctor looking to advertise your services through a practice web site or blog, you have a lot of options. There’s the issue of what kinds of resources to put on the web – patients like to see fully detailed, informative articles about common conditions and treatments. There’s also the issue of how to appeal to patients and get them interested in signing up for chiropractic treatment, or getting a consultation from your office.
All of these kinds of considerations face those who are designing a web resource for a chiropractic office or clinic. At the Accident Referral Network, we look closely at how doctors design these resources, because we are in the business of helping them market their services and attract new patients.
Functional Chiropractic Blog Posts
Apart from informing patients and introducing a practice, doctors can also use chiropractic blogs as part of greater strategies to get more patients involved in utilizing a local chiropractor office. One way is by linking blog posts back to other chiropractic marketing channels.
But how is this done? Well, one way to do it is to link a blog post to an actual community event. There’s a lot of potential to draw new patient traffic through a multi-touch strategy – web users may hear about the event online, and end up attending. Then, they will get more direct information about the practice, and be likely to stay engaged and informed about what doctors are doing there.
For example, take a look at this chiropractor blog in the rural state of Montana. At Northern Life Chiropractic, blog posts from last year referenced a set of ‘LifeStrength’ classes that were hosted at the actual clinic. Using available web resources, doctors notify patients and others about talks and lectures going on at the chiropractic office in order to build attention around these local events. Elsewhere on the blog, practice bloggers also reference other events like patient appreciation day. Other posts have helpful information on health aids like vitamins, and on the overall “philosophy of chiropractic” that shows how this area of the medical field intersects with others.
Looking at this example of a multi-channel chiropractic marketing strategy shows how doctors can integrate events into their game plan for attracting customers.
Going the Distance with PI Telemarketing
Along with setting up the best resources and holding events to get the public engaged, doctors can benefit from using third party services that will reach out to different kinds of potential customers. At the Accident Referral Network, we specialize in contacting those with injuries after an auto accident and talking to them about any needs for qualified chiropractic care. We can connect individuals to professional chiropractors in a local area, and we help individual practices to succeed by connecting with more new patients on a continual basis.
YOUR MONTANA CHIROPRACTIC MARKETING OPTIONS:
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