PI Telemarketing News: California Chiropractor & Laser Story
A close look at online chiropractic marketing shows how many chiropractic doctors are extremely creative about explaining their services over the web. Reading through the practice pages of many different offices gives you an idea of just how much diversity there is in this part of the medical industry.
One challenge that doctors often face is the struggle to distinguish themselves from the crowd, to stand out in a kind of ‘slush pool’ of marketing content. But so many doctors have found their own ways to work around this homogenous data cloud and get specific messages out to patients. Like trailblazers through jungle, these doctors are inventing their own solutions rather than relying on canned content to present a generic veneer to web readers.
Lasers and Chiropractic
As in other parts of the medical industry, new treatments involved in chiropractic care often rely on laser technology. Doctors have found that lasers are a unique way to practice non-invasive treatments and get into interior nerves, muscles, tissues and cells without breaking through the skin.
That has led some doctors to make that associative link between chiropractic care and laser therapy.
For a concrete example, take a look at this blog from Cosby Chiropractic in Fortuna, California where Dr. Michael Crosby illustrates the use of laser therapy in a particular unique way. Dr.Crosby talks about a normal kind of slip and fall accident and ensuing inflammatory injury. He talks about deciding to use a laser to treat the local area. He then makes the link between this and formal low-level laser therapy that is further explained on the web site.
Bringing up the issue of lasers in this way is one way to get web readers to start thinking about the innovative treatments that are available. Where they may not respond well to simple practice pages showing conventional types of laser therapy, they may think more about lasers when they are presented with this kind of personal narrative. Basically, lots of people don’t get engaged in pages that set up a clinical appeal. They “turn off” when scanning through the site, because they don’t find anything that interests them “as a person.” That’s why doctors who make an end run around this kind of generic ‘patient education’ and converse with web readers tend to get better results.
Adding Multichannel Chiropractic Marketing: PI Telemarketing
Doctors can use all kinds of narrative and rhetoric techniques to bring in new patients over the web, but what about when you need more patient traffic into a practice? The Accident Referral Network can help: by contacting auto accident victims and connecting them with qualified chiropractic doctors, our personal injury telemarketing services assist doctors in coming up with long-term solutions for promoting a thriving business where they practice.
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