Personal Injury Telemarketing: Texas Chiropractor, Hot Versus Cold After Exercise?

Personal Injury Telemarketing: Texas Chiropractor, Hot Versus Cold After Exercise?

Personal Injury Telemarketing TexasAt the Accident Referral Network, we’ve seen a lot of different professional chiropractic clinics market themselves in a lot of different ways. We’ve seen some pretty unusual types of campaigns that get very good results. At the same time, you can hardly go wrong with a campaign that talks frankly about the most common issues and types of pain that lead people to seek out chiropractic care.

In the most basic sense, there is a kind of fundamental need in chiropractic marketing for real, common sense advice that speaks directly to the concerns of prospective patients. People with pain, people with injuries and others with chronic conditions that are subtle have some similar goals. They want to see specific information about what they are facing. When they get a little bit of good advice over the web, they will be likely to seek out the practices that have invested in helping them in the easiest way, through online outreach.

Fire and Ice

For an example of how this marketing works, let’s take an elemental approach. We know that a lot of patients tend to ask what’s best for an injury or a situation with body inflammation. Some chiropractic doctors like to take on these kinds of issues head-on, in order to educate patients before they ever walk in practice doors.

For example, take a look at this blog resource from Frostwood Chiropractic, a multi-doctor practice with offices in two Texas locations. In a one of the more recent blog posts included July 16, 2012, Ice or Heat After Exercise?, doctors make it clear that despite a patient’s best intentions, applying heat will only increase inflammation, where the careful application of ice can provide good results.

“The best thing to naturally slow and minimize inflammation is ice.” writes a practice blogger. “Heat will do nothing but make the inflammation worse.”

This is not the only kind of information on the practice’s blog, but it is one up-front way that doctors are seeking to help patients out as they read.

“Most likely if you are reading this looking for relief, you are in pain significant enough to cause you to read it.” writes Dr. Christopher Freytag in a June 25, 2012 post. “This means there is likely a reasonable amount of inflammation occurring within your body. The inflammation occurring is the key. Ice is great for slowing down the progression of inflammation.”

Looking Beyond the Chiropractic Blog

There is a lot that doctors can do with a blog or website, but in many cases, these kinds of practical personal injury telemarketing setups are only the beginning. It can be extremely hard for a new clinic or even a long-term office to get the kinds of new patient traffic that doctors want. By partnering with services like the Accident Referral Network, doctors can get qualified new patient traffic. Our personal injury telemarketing campaigns are set up to assist single practices and their biggest operational goals: bringing in new patients for treatment and care. With the right internal setup, these new patients become loyal customers who benefit from quality care, while allowing a local business to thrive.

For more information on Accident Referral Network:

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Personal Injury Marketing