Personal Injury Telemarketing News: The Key is Repetition – And Reliability
You may have heard politicians, pundits or others talking about a simple rule in public communications: one way that people reference the need for ongoing communications in the public sphere goes like this – “you tell them, tell them again, and then you tell them you told them.”
But in understanding this essential rule of public rhetoric, there’s really no need for these kinds of cryptic Zen mantras. The idea is simple. It takes time for a message to reach a mass target audience. That means that saying something once is often just not good enough.
Reliable Chiropractic Marketing Online
The best chiropractic marketing strategies keep this idea in mind and rely on the power of repetitive communications to reach a broader audience in a local area. While some doctors basically just
“do the minimum” and set up a basic web site with a few pages and visuals, others are working away each day to make sure that they stay engaged with patients in consistent and repetitive ways.
Take this excellent example from the Patient Media chiropractic practice blog, where Dr. William Esteb posts week in and week out on a variety of topics. Take a look at the subcategories of Dr. Esteb’s blog including “New Patient MoJo” and his signature “Monday Morning Motivation” pieces.
From a look at these web resources, it’s clear that Dr. Esteb is consistently posting on a regular schedule. Not only that, but the doctor is creating content that speaks directly to patients, clearly and transparently, about the conditions and health challenges they may face. He also talks about his underlying “philosophy of care,” something that enables readers to know more about a practice before visiting.
“Chiropractors who enjoy great success do what other chiropractors won’t. One way they outshine others is they: outperform.” writes Dr. Esteb in an August post, detailing three important principles of care for chiro doctors: purpose, boundaries, and discipline. “Many are deceived, believing that ultra-successful chiropractors possess some secret procedure, script or personal power over patients. They don’t.”
Why is this kind of outreach important? Because it’s easy for a chiropractic office to get lost in the crowd. When individuals go online or look around the community for chiropractic care, they often have multiple options. The practice that markets best is going to get the lion’s share of new customers.
Using Personal Injury Telemarketing
The Accident Referral Network is another way that doctors get an edge in a competitive market. We help chiropractic doctors to prosper by talking to auto accident victims about their care needs. Many happy practices have partnered with this personal injury telemarketing service to reach their goals and objectives and stay successful over time.
YOUR CHIROPRACTIC MARKETING OPTIONS: