Personal Injury Telemarketing News: Pennsylvania DC Talks Subluxation

Personal Injury Telemarketing News: Pennsylvania DC Talks Subluxation

Personal Injury Telemarketing, Accident Referral NetworkChiropractic is like a lot of other services – it doesn’t exist in a vacuum. Professional chiropractic offices compete within a busy industry, with attention to various marketing principles that help doctors to get new patient traffic and visibility where they practice. Some of these are related to direct value propositions for individual chiropractic offices, such as those that focus on expertise with new treatments, direct engagement with patients, or other kinds of attractive offers related to this type of medical care.

Some other kinds of marketing are more geared to simply getting the attention of a web readership. Like other kinds of services, chiropractic can be linked to various other kinds of topics, like entertainment and pop culture.

Using the Zombie Reference

If you’ve been looking at how professional chiropractors market their services online, you may have seen a new kind of meme poking out on various chiropractic web sites around the country.  “The Walking Subluxated” is a fairly recent phenomenon that uses the concept of the popular zombie TV series from AMC, The Walking Dead, to advertise for spinal care services that help keep people in a healthy and active state.

“The Walking Subluxated,” originally attributed the the web site ‘The Weekly Sticky,’ involves a graphic of various lurching dark figures with the title “Take Me to Your Chiropractor” spread across the top in big letters. Different offices have used this as part of recent seasonal chiropractic marketing.

“If left undetected, chronic subluxations interfere with the normal flow of power in your nerve system, leaving you physically, mentally and emotionally drained.” reads the attendant text. “The result: you end up walking around in a trance-like state, clueless to the fact that you’d feel more alive if you simply got adjusted.”

Take this example on the Casses Chiropractic blog from Carlisle, Pennsylvania. In this case, “The Walking Subluxated” shows up on the blog roll October 31, Halloween day. Like other practices, Casses uses “The Walking Subluxated” within a range of other informational resources on the web, for example, blog posts talking about flu shots, home repair, and much more.

It might seem strange, but linking chiropractic offices to these types of marketing materials like “The Walking Subluxated” can make a lot of sense. You might think that doctors are only using this kind of content to ramp up SEO, but there’s also a deeper principle at work. In other words, there is a reason why these kinds of pop culture references get such good SEO results. The idea is that these kinds of posts really get an organic readership over time, because people pay attention to them. By reaching toward where a certain demographic’s interests lie (primarily young people?), doctors are using more creativity to promote themselves and their practices.

Using Personal Injury Telemarketing

Chiropractic offices that need more visibility can also look at the services provided by the Accident Referral Network. Our personal injury telemarketing teams use specific customized marketing approaches when talking to auto accident injury victims and directing them toward local and qualified care providers. Talk to us about how to enhance a multichannel marketing campaign for a chiropractic clinic or office.

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Personal Injury Telemarketing Pennsylvania

Chiropractic Marketing Pennsylvania

Chiropractic Telemarketing Pennsylvania