Personal Injury Telemarketing Ideas: New Albany, OH Chiropractor’s Philosophy
of Care
Like other kinds of doctors, chiropractic doctors need to be able to explain the technical aspects of services that they provide to patients. However, you could also argue that the overall ‘bedside manner’ at a practice is especially important in different types of medicine like spinal care and chiropractic service. Many patients will come to the idea of getting spinal adjustments or other care with a moderate dose of skepticism, or with some nervousness about how they will be treated in a doctor’s office.
At the Accident Referral Network, we know that some of the best practices using the most effective chiropractic marketing strategies try to give patients an idea of their philosophy and approach to care through their own internal web outreach. These kinds of messages can make a big difference in how an office is utilized by a local population.
A Philosophy of Care – and Chiropractic Brands
In thinking about the best ways to set up web sites and other resources, some practices are more savvy than others. For a great example of a practice that puts its philosophy and message right up front, take a look at this Ohio Family and Sports Chiropractic site, where New Albany, Ohio doctors talk about why they are in business, and what they want to do for customers.
“We strive to help our patients achieve OPTIMAL HEALTH through chiropractic care, nutrition, exercise, and stress management.” writes a practice poster. “We are dedicated to your health and bringing the highest quality of natural health care to families and athletes in Central Ohio.”
We would also point out that the message at the top of the site works very well with both the company logo and the overall color scheme of the site to create a natural, organic blog that can help to draw readers in. The practice also maintains an informative blog with posts about specific conditions and symptoms, as well as info on cutting edge treatments and how they might work for different kinds of patients.
Why is this kind of chiropractic outreach important? One reason is because doctors face a lot of challenges in reaching new patients. They have to compete with other ideas within the medical industry, for example, the drug-centered focus of many family practice offices. They have to dispel the idea that chiropractic doctors are not practicing ‘real medicine’ or are in some way inferior to other types of care providers. And they have to find a real need within the community in order to fill patient rosters.
The Accident Referral Network can help doctors to make sure that their messages get heard and that they continue to treat new patients each day. Our third party personal injury telemarketing service is specially designed to bring qualified patients into a chiropractic office or clinic to be seen and to accommodate the kinds of connections that will lead to an ongoing doctor/patient relationship. We talk to auto accident injury victims and assess their needs, getting detailed information that can be extremely helpful for new patient intake and initial paperwork. Our goal is to help doctors to succeed in their chosen field and to make sure that they don’t suffer from lack of brand visibility within their local areas.