Personal Injury Telemarketing: Nevada Chiropractor’s Cross-Channel Chiropractic Marketing
At the Accident Referral Network, where we keep a close eye on what works for chiropractic marketing, we’ve seen that cross-channel and multi-channel efforts are a large part of what allows many chiropractic offices to succeed in a fast-paced and competitive part of the medical industry. Chiropractic doctors face a lot of challenges in keeping patient traffic coming into a practice, and getting the word out about what they do in a local community. In many cases, having the right kinds of marketing in place can make all the difference between a healthy, thriving practice and one that’s just getting by.
Combining Print and Web Prominence
For an example of how this works, take a look at the Henderson Chiropractic web site in Nevada. Here, the practice is using a type of visual and cross-platform chiropractic marketing to effectively reach out to web users and to point out the value propositions of using this particular chiropractic office.
The Henderson Chiropractic web site uses an interesting strategy to draw in readers. Looking at the top-level web site page, there is a direct appeal to print media on the left side of the screen, with an attractive slideshow of images on the right. Here, the practice shows up front how Dr. Matt Simpson appeared in Today’s Health Magazine, a print periodical with a good reputation in the greater health and wellness community. Other practice copy leads into Simpson’s credentials and experience in the community.
This type of visual and accessible setup helps to bring in interested readers who may later convert to being new patients. It’s an example of how doctors provide messaging and appeal over the web, where more and more doctors office are relying on online marketing to drive business objectives.
Why adopt this synergy between what’s on the web and what’s beyond it? Because patients are often looking for a concrete connection. They may get good, relevant input from a web source, but they want to know that there’s “something out there” in the bricks and mortar world, grounding a chiro marketing site and linking it to actual business operations, i.e. a physical office, a “real doctor,” etc. The above-mentioned site doesn’t yet have an array of informative blog posts, but even if it did, the cross-platform strategy would still be an incredibly useful part of the agenda.
Going the Distance with Extra Marketing Services
The above kinds of creative internal marketing are great for bringing more organic patient traffic to a chiropractic business, but as experienced marketers and career professionals know, in almost any industry, there are a multitude of situations where even the best efforts of a small business fail to provide adequate results. Professional chiropractors who need more visibility and more of a footprint in a local community can use the Accident Referral Network. This third party personal injury telemarketing service can get out the practice message to more prospective patients and help doctors to build their businesses quickly and benefit from a higher level of success over time.