Personal Injury Telemarketing News: Indiana Chiropractor’s Comprehensive Website

Personal Injury Telemarketing News: Indiana Chiropractor’s Comprehensive Website

Personal Injury Telemarketing, Accident Referral NetworkChiropractic doctors who are trying to administrate and promote a new practice, or even an existing office, have a lot of their plates. They need to keep managing the patient schedule, while taking time for all of those other tasks involved in giving a practice more visibility – including making the physical office attractive, reaching out with chiropractic online chiropractic marketing, and generally promoting the services that they provide to the community.

Many doctors are on their own when it comes to how to use the web, which is a relatively new medium. Now that the Internet has been around for a couple of decades, there are conventional techniques that online marketers use, but they’re still kind of a wide-open spectrum of strategies for doctors to choose from.

One of the issues involves what kinds of presentations doctors want to include. For example, is it true in chiropractic marketing that “a picture is worth 1000 words?” And what about video?

Augmenting Text with Pictures and Video

Most online marketing experts would agree that adding some pictures is a pretty good idea for a chiropractic web site. If you look at a lot of the best efforts that are out there, they feature large and high-quality, high-resolution pictures of smiling individuals and families. These images help to create a positive association for web readers, and show how chiropractic care can have a positive effect within the community.

Video is a little bit of a tougher question. Video can be great, but it also involves more commitment from web users. People have to choose to click into a video. Then you have to think about whether the web user is going to be in an area where he or she feels comfortable generating audio from a computer or device. There are also the cases where different kinds of devices might not support video in the best ways. In these cases, video can be a little bit of a liability. However, for another class of users, the video is the pinnacle of chiropractic marketing. Chiropractors who include ‘tutorial videos’ on different kinds of exercises can see a lot of web traffic, in the form of loyal customers checking out presented techniques, or new readers discovering more about how the practice works (and who works there.)

Take this example from Compass Chiropractic, a clinic located in Indianapolis, Indiana. Some of these posts are mainly videos. Others are pure text, with small graphics included. The blog contains diverse posts on activities and chiropractic-related issues as well as other lifestyle topics.

One interesting post from August titled “Breakfast Like a King on a Pauper’s Schedule” talks a good bit about weight and the changes that diet can make in holistic health in general, and in spinal health in particular. These kinds of associated posts are also a great idea for reaching out to a broad audience and showing the role of chiropractic care within general medicine.

Using Personal Injury Telemarketing

Good web sites help practices succeed – but what about when you need more? The Accident Referral Network is a high-design personal injury telemarketing service that supports individual doctors and group practices. We tailor our chiropractic telemarketing campaigns to a client practice and reach out to auto accident injury victims to find those who are interested in getting quality chiropractic care. By matching patients and doctors, we allow practices to grow and manage their operations while caring for patients to the best of their abilities.

YOUR INDIANA CHIROPRACTIC MARKETING OPTIONS:

Personal Injury Telemarketing Indiana

Chiropractic Marketing Indiana

Chiropractic Telemarketing Indiana