Personal Injury Telemarketing News: Illinois DC and Chiropractic “Red Flags”
Sometimes it seems like chiropractic online chiropractic marketing follows the ‘law of the jungle.’ In other words, every practice is out there trying to get visibility and claim patients over the web. Doctors have to put a lot of effort into making their practices stand out and ‘claiming their market share.’
So how do doctors cut through the clutter and appear unique to those who are looking for chiropractic care online? One way is to target the kinds of common problems that people come into a chiropractic office with, or the kinds of red flags that chiropractors often recognize as symptoms of a chronic condition.
The Back Pocket Wallet: A Dead Giveaway
Here’s an example of a chiropractic doctor using his blog to talk about what he does for patients. Dr. Kyle Johnson at Johnson Family Chiropractic in Peoria, Illinois maintains informational resources on the net, including this blog, Where to Carry Your Wallet, that illuminates his philosophy on this subtle but pervasive health issue affecting adult men.
“Chiropractors have long noted that your daily habits have a direct and long-lasting impact on your health.” writes Dr. Johnson. “How you stand, how you sit, how you walk, how you carry your purse, how you use a computer, how often you text, how often you drive: all of these activities have a direct impact on your spinal joint motion.”
Pointing out that back pocket wallet habits are only one of many kinds of “lifestyle-related” conditions, Dr. Johnson focuses on what happens when these heavy items are carried in the back pocket over time.
In talking about the dangers of back pocket wallet carrying, in addition to the theft risks, Dr. Johnson points out that items in the back pocket can press against substantial nerve tissues that travel from the lower spine down into the legs. This can lead to problems with trapped or blocked nerves, and can even lead chiropractors to talk about “wallet sciatica” or “hip pocket syndrome.”
Dr. Johnson also points out that irregular or asymmetrical weight in pockets can lead to changes in posture that can also generate their own health problems.
Using Personal Injury Telemarketing in a Practice Strategy
With a little good advice on the kinds of informational resources that the average web reader wants, a doctor can build a pretty good site and attract some web traffic. But what about really getting long-term new patient traffic to sustain a business?
What a lot of doctors have found is that third party services can offer them a way to grow while still focusing on providing quality care to patients. Take a look at the Accident Referral Network, a specialized personal injury telemarketing service that can connect qualified chiropractors with auto accident injury victims. We ask the right questions when contacting those who need care, to figure out exactly how they can benefit from chiropractic services. We have helped many doctors to build and maintain vibrant practices wherever they are serving local communities.
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