Personal Injury Telemarketing: Idaho Car Accident Chiropractor Talks to Patients
All too often, when a chiropractic office goes to set up its initial chiropractic marketing scheme, doctors and practice administrators run into problems. It’s not always easy to know how to structure an initial practice, or even how to keep a practice going when it’s been in the community a while and needs to expand. This applies to both the physical setup of the business, and the vital online resources that doctors use to market their services.
At the Accident Referral Network, we know that some online chiropractic marketing techniques are much better and more effective than others. We know this because we have seen these types of marketing campaigns work first-hand as we assist doctors in coming up with solutions that will support their businesses. We are dedicated to helping professional chiropractors and those in their employment to thrive, and we pay particular attention to what works in the online venues that doctors use to get the message out about chiropractic care.
The Direct Appeal
Sometimes, in chiropractic marketing, it’s best to just take the direct approach. Doctors craft simple pages that help to show readers basic value propositions about their services. This is done on the assumption that the average web user just doesn’t have time to wade through a lot of complexity when it comes to learning about spinal care services.
For example, take a look at this chiropractic blog from McKim Chiropractic, a practice with multiple offices in the state of Idaho. Here, practice bloggers craft straightforward pages with neat “hooks” that talk directly to patients. Titles such as – Relieve Low Back Pain with a Back Chiropractor! lead to asking patients direct questions:
“How much longer will you let nagging back pain interfere with your work, travel, fitness or social activities?” writes a practice blogger. “Why suffer needlessly when treatment with a back chiropractor can safely and effectively help you get rid of back problems—without drugs or surgery!”
Other types of posts get into the details around certain types of accident injuries, where, for example, Car Accident Chiropractor: It Was Only a Small Jolt! asks patients to think about how even a minor injury can lead to severe chronic illness over time.
Other parts of the practice blog talk about specific treatments like spinal decompression to help patients understand what chiropractors do, as well as why these doctors provide services in a local community.
Other Chiropractic Marketing Alternatives
Well-designed blogs and web sites help chiropractors to get visibility. But many doctors don’t stop there. Practice leaders who want real growth and real attention often build multi-channel campaigns to reach more people over time. They may participate in local public events or sponsor community events, or they may get involved in joint marketing with other local businesses.
Another alternative that doctors have is to contract with third party personal injury telemarketing services available from the Accident Referral Network. Our scalable and customized services work for individual practices to help build patient traffic that lasts. Doctors can get in touch to give more details about how we deliver qualified new patient traffic to a chiropractic business.
For more information please view the following links:
Personal Injury Telemarketing Idaho
Personal Injury Marketing Idaho