Personal Injury Telemarketing News: Augusta, GA Chiro Combines Visuals & Quality Text
Some chiropractic doctors and practice administrators get the visuals of their blogs and web sites right – they include attractive photos of families or individuals that help attract a web audience. But not as many pay attention to the actual text content on the site, and that’s a shame, because people who are looking for chiropractic care on the web are looking for information.
At the Accident Referral Network, we spend time thinking about what works for online chiropractic marketing. We’ve found that web readers want specific kinds of information. They want details on the practice, such as hours and directions. But they also want connecting information that will help them to get engaged and involved in seeking care. All in all, they want a kind of online ‘experience,’ the kind of experience that’s best served by a combination of crisp, professional graphics and useful, credible messaging.
Text and Visual Synergy
One winning way to combine these two elements attractively is to use informational articles pointed towards different types of conditions and treatments, using anatomy to help to explain aspects of care to prospective patients and others. Here’s an example from the Georgia Clinic of Chiropractic, a practice that is using visuals and text the right way. In a recent post entitled ‘Treatment for Thoracic Outlet Syndrome in Augusta, Georgia,’ practice bloggers combined actionable and useful paragraphs with key visuals. The pictures here involve anatomy, with smart labeling of body parts that helps draw the eye as well as inform the reader. Although the post may use keywords for SEO, these do not seem forced or contrived. Instead, Dr. Mark Huntsman, who gets the attribution for blog posts, goes into detail on how weak shoulder muscles can lead to pressure on nerves and blood vessels. The post also includes a list of symptoms, which, again, is sufficiently detailed to provide more than just a simple approach. In addition, Dr. Huntsman uses a concrete example of patient care to illustrate how his practice works with patients.
“Chelsea suffered from thoracic outlet syndrome.” writes Dr. Huntsman. “After a bad experience with a previous chiropractor, Chelsea’s boyfriend encouraged her to come to Georgia Clinic of Chiropractic instead. With our care targeted specifically for her condition, Chelsea is now doing great, and has resumed activities she previously was unable to do, such as lifting with her right arm.”
Other posts like ‘Study Shows Chiropractic Better Than Muscle Relaxants for Low Back Pain; and ‘Treatment for Headaches in Augusta GA’ provide similar levels of detail and an approach that readers can use to learn more about chiropractic care on their own before contacting the office.
Using Personal Injury Telemarketing
Deep and detailed content leads web readers to ‘convert’ into visiting a practice as new patients. However, web sites and campaigns are often not enough to provide the high levels of traffic that a practice needs to stay open within a local community. Take a look at what the Accident Referral Network can do to help doctors, with customized personal injury telemarketing that can work for any chiropractic business model.
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