Personal Injury Telemarketing News: Duvall, WA & Chiropractic Marketing
Up in the northwest corner of the U.S. map, the state of Washington is well known for its rainy, gray seasons. Residents might not see the sun for weeks. A combination of coastal climate and ‘Northern exposure’ make Washington a hard place to live for those who crave direct sunlight.
It’s not that Washington always suffers from the kinds of mammoth winter storms associated with the Great Lakes area to the northeast. Overall, the climate can be pretty friendly. It’s just gray and rainy a lot of the time.
To try to solve this problem, Washington residents look for artificial sunlight from sunlamps, tanning beds and other solutions for managing a sunless environment.
Marketing to the Sunless
Some Washington chiropractors take stock of these specific local realities in promoting their services to residents. For example, the Valley Chiropractic Wellness Center in Duvall, Washington includes a blog post on their site titled: “Rain, Gray Days and Vitamin D.”
This blog post asks a series of questions:
“Do you spend more than 3 hours per day in direct sun?
Do you live in a climate which has sunny days vs. long “grey days”?
Do you have access weekly to a “safe” tanning bed?
For most of you the obvious answer is NOOOOO….. “
Practice bloggers then talk about vitamin D deficiency, and how it can affect overall health.
Through the web site, the practice offers vitamin supplements as part of a larger medical service that involves spinal adjustments and more. Readers can find out more about the practice at a ‘meet the team’ page detailing the professional experience of Dr. Scott Lynch and others employed at the practice.
Why include these kinds of posts in a chiropractic blog? By positioning the practice as a source for local information, and by addressing local problems, doctors establish themselves as parts of a community. Without this kind of content, a chiropractic web site can suffer from looking extremely generic. Cookie-cutter content and lack of direct input make these sites look like they could be anywhere and represent anyone, and they’re not likely to get a lot of organic web traffic. Outside companies can stuff keywords into blog sites to raise the numbers of eyes on the screen, but that doesn’t mean that people are going to convert to new patients, without some kind of sign that the doctors and workers at a practice are hands-on about advertising and know what’s going on within the local community.
Adding Personal Injury Telemarketing to a Local Strategy
Along with proactive online marketing, doctors can choose to work with the Accident Referral Network. Our personal injury telemarketing campaigns are also customized to provide for a local angle. We contact local residents to connect them with qualified chiropractic care providers. Ask us how this fits into your strategy for positioning your business for success.
Duvall, WA CHIROPRACTIC TELEMARKETING SERVICES: