Personal Injury Telemarketing News: Connecticut Chiropractor Talks about Chiropractic and PT
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n many ways, chiropractic marketing is like a battle. It’s a battle to compete in a noisy generalized medical field, where patients have a lot of options. It’s a battle to teach those who may be confused or underinformed about how to deal with chronic pain or other conditions. It’s a challenge to just present material in a way that people will want to read, and in a way that’s factual and accessible to the average reader.
At the Accident Referral Network, we look very closely at how chiropractic doctors accomplish their goals around marketing. That’s because chiropractic marketing is really the life-blood of a practice. Without new patients, doctors might be the best in the industry, but they won’t be able to make a go of it over the long-term.
Physical Therapy?
Here’s an excellent sample of how chiropractic doctors try to talk a target audience through the issues of dealing with a chronic condition caused by an injury. On the Sirota Chiropractic Center’s blog, Dr. Jonathan A. Sirota has provided a number of posts that get to the root of how physical therapy and chiropractic care complement each other.
In a set of posts including When Physical Therapy Just Doesn’t Work and When Physical Therapy is Just Not Doing It, Dr. Sirota points out that physical therapy has its place, but in many cases, may not be enough to ultimately take away pain.
“The problem is not that P.T or Physical Therapy doesn’t work,” writes Dr. Sirota, “it’s that it just isnt enough. What i’m talking about is not what it is, but what it isn’t…Chiropractors make sure your spinal joints are moving properly. That is important because if they’re not moving well, the surrounding muscles cannot heal properly. As such, muscles will stay in spasm, well after a 2-hr. massage. Now take the same case, and add in a Chiropractic spine adjustment along with the P.T. and like magic, the spasm disappears instantly…”
In going over the results that many patients see from chiropractic visits, Dr. Sirota asks whether there is a “political” component to how family doctors recommend care.
By setting up this clear distinction, Dr. Sirota is setting the record straight: physical therapy is not a replacement for chiropractic care. Physical therapy will help muscles and joints. However, it may take a spinal adjustment to make sure that nerves are properly supported.
Going the Distance with Personal Injury Telemarketing
Doctors who have put a lot of thought and work into their chiropractic marketing sites may want to take an extra step and go with a multi-channel approach practically guaranteed to add new patients to a practice schedule. At the Accident Referral Network we can bring in qualified new patients to a practice, by connecting car accident injury victims to qualified providers in their local areas.
For more information please visit these links:
Chiropractic Marketing Connecticut
Personal Injury Telemarketing Connecticut