Personal Injury Telemarketing: Chiropractor In *Your Town*
At the Accident Referral Network, we know that professional chiropractors put a lot of thought into how they market their services on the web. Putting together a blog or web site is often more than just a simple contract with a hosting ISP. It’s a fundamental way that doctors reach out to patients in a local area, in an age where people do more and more of their research about all kinds of things over the web, including looking at where to go for health care services.
With that in mind, doctors have a lot of options for how to drive new patient business. Some of them are pretty straightforward and use boilerplate recommendations that have dozens of practices competing directly throughout a city or other local region. Others can help practices to ‘break out of the box’ and become unique in their communities.
Local Chiropractor Blog Keywords
If you’ve looked into some of the most effective, yet generic, ways to market a chiropractic business, you’ve probably seen some of the common advice around Google SERP placement. The hosts of consultants and other figures who assist doctors in web site design talk about using a set of basic keywords to stay visible on the web.
One prominent example is the local keyword, where a consultant might ask a doctor to try to inject something like “chiropractic in (city, state)” in order to rank well.
The result? Put in a localized Google search, and you’ll come up with a range of local offices that have carefully positioned themselves for that keyword mix. Take one of the biggest metro areas in the country, and arguably, the most famous mass populated area in the U.S.: a search for “chiropractor New York City” pulls up a range of offices on the top level page, along with some yelp reviews. Here, individual practices are positioning themselves as other platforms also extend some of their content into the mix.
Anyone experienced in sorting through Google placement can see the inherent chaos that happens as dozens of firms use very similar strategies to jockey for top positions. But chiropractic doctors also have other alternatives for staying visible and reaching new patients.
Using Personal Injury Telemarketing Services
At the Accident Referral Network, we offer doctors key ways to get connected with patients, and stay connected, without resorting to the feeding frenzy that happens on Google search results pages. Our experienced and dedicated personal injury telemarketing teams will talk to auto accident injury victims about their injuries and conditions, in order to match them up with qualified chiropractors in their areas.
This kind of “life hacking” for chiropractic doctors can be a real lifesaver when it comes to competing smarter, not harder, in a world where so many of the resources that a business uses are also being used by its many competitors.