Personal Injury Telemarketing News: The ‘Chiropractic Story’
The issue of chiropractic medicine is a complex one. That means that doctors trying to attract patients online, or anybody else using the web to talk about this type of care, has to do with some significant issues and challenges. It means that the online discourse about chiropractic comes in many different flavors, and covers many different kinds of territory.
So what’s common in talking about chiropractic care, and how do individuals get through some of the complexities of this type of medical service?
At the Accident Referral Network, we look closely at what works in online chiropractic marketing. We’ve seen the wide spectrum of approaches that doctors take, and the many ways that patients and others talk about chiropractic in many parts of the Internet.
One Patient’s Perspective
Often, someone who is talking about chiropractic care is using it as part of a narrative. They’re talking about how it has affected their lives or the lives of others.
For a concrete look at this, and something that’s relatively common online, take a look at this Natural News blog, where writer Mary Smith goes over her own experience with chiropractic care. If you’ve been following us, you may be surprised that this is not a blog or site connected to a specific chiropractic office, at least not formally. However, the way that the writer approaches chiropractic care is extremely useful to doctors who want to explain this type of care to patients.
Mary Smith carefully points out that she is married to a chiropractor, and that she herself worked as a chiropractic assistant for over a decade. She also goes into some of the questions of why people seek this kind of care, and why spinal adjustments can be a good idea.
Eventually, it becomes clear that the writer herself suffered from migraine headaches. Migraines are a serious health condition and one that, in many cases, defies easy diagnosis and treatment. That’s why migraines get a lot of attention, both on the web and in medical journals.
By pursuing a chiropractic approach, Smith says she was able to control and alleviate the symptoms of her migraines. This is a major point that doctors often refer to when they are explaining the uses of chiropractic care over the web. The migraine story serves as a kind of case study for why certain conditions may respond to chiropractic care, and how the central nervous system is connected to other parts of the body.
Doctor Outreach and Personal Injury Telemarketing
Chiropractic doctors can take a lesson from these kinds of personal narrative approaches to care, but they can also utilize third-party services to boost their visibility and get more new patients in the door. The Accident Referral Network operates a very effective personal injury telemarketing service for chiropractic offices. We talk to auto accident victims and bring them to a point where they can contact qualified professionals to assist them with their health care needs. Take a look at what we can do to help keep a practice thriving.
YOUR CHIROPRACTIC MARKETING OPTIONS: