Personal Injury Telemarketing: Fresno, CA Chiropractic Outreach

You’ve invested in a particular medical education and set up a welcoming and attractive chiropractic office in a new town or city. But what about doing the work to attract new patients? How do professional chiropractors go about this the right way?

At the Accident Referral Network, this is one major question that our personal injury telemarketing teams help to solve. In many cases, chiropractic clinics and offices succeed by blending two or three main outreach strategies. They use “multichannel” customer networking to get new patients in the door and make their businesses succeed. By drawing on the power of a top quality personal injury telemarketing service, doctors can add to all of the great networking and outreach that they do in their communities.

Tackling Patient Outreach on the Web

There are a lot of points about how chiropractic doctors market themselves on the web, but these often come down to several main fundamental principles. One of these is that web readers have to have practical information. Another is that they need to be attracted to the way a chiropractic practice site is set up. Another one is that resources on the web need to be accessible and pop out to users.

For an example of a well-designed blog, check out this Norton Chiropractic Wellness Center blog from a practice in Fresno, California. This web resource accomplishes the goal of having practical and ‘personal’ information. Looking at the top level blog page, users can get engaged in ideas around chiropractic care. The practice uses interesting and professional-sounding information pages to draw readers and deeper. In addition, the layout here is very practical as well, as instead of a single linear blog roll, all of these headlines are collected in a two-column set to make more information immediately accessible to those who visit the site.

Another principle here is talking directly to patients on the web; here, practice bloggers start their articles in a way that presents like a personal conversation or narrative. This can be a good way to drive more readership over time. For example, a tagline like “No Use Crying Over Spilled Milk!” (March 4, 2013) can be a lot more compelling to the average reader than something classically vanilla like “Therapeutic Chiropractic Care” – the writer follows up with an appeal to look to the future, instead of dwelling on the past: “Despite what negative health choices we may have made in the past, and no matter what our current heath state is, we can move forward. Having your spine checked by a chiropractor is a great way to start.”

Using Personal Injury Telemarketing

If you’re thinking about all of the ways that you can drive patient traffic to your chiropractic business, you can also look into using the Accident Referral Network, a truly innovative third party personal injury telemarketing service. We talk to auto accident victims to help them with their choices when it comes to seeking care for various injuries. We provide essential networking between a doctor’s office and local area residents. Through our customized, scalable chiropractic marketing campaigns, we practically guarantee a level of success that doctors can count on when setting up a new practice or planning for future growth.