Personal Injury Telemarketing News: British Columbia Chiropractor & Establishing Authority
One critical component to reaching out to people as a chiropractor is to help them understand your role within the general medical industry. Web readers want to see that a doctor is a respected professional, with a track record of success in the chiropractic field. They want to understand how chiropractic doctors work, and to be convinced that chiropractic care is a part of what’s truly innovative in modern medicine. Some of the best chiropractic marketing efforts by doctors include this principle in what they offer to those who are reading about their practice online. Along with creating the right information resources, and building the right kinds of visual sites, these efforts toward “establishing authority” can go a long way.
Multi-channel and Credibility Efforts
Here’s an example from ‘up north’ in terms of North American audiences – the practice of Dr. Carla Cupido in Vancouver, British Columbia has put together a pretty powerful online site. The top-level page shows a number of print magazine credits running in a sidebar, under a neat double graphic featuring a quote and a photo. All of this is visually compelling, but it’s also what’s in the chiropractic blog that helps to promote the idea that this doctor really knows what she’s talking about. Some blog posts such as – Belayer’s Neck Article in Climbing Magazine” serve to orient the reader toward what the doctor published in print magazines. Other blogs specifically mention innovative chiropractic technologies, such as the Graston technique for post-surgical scars. Dr. Cupido, a Canadian Chiropractor, writes about resources showing the efficacy of this treatmet, and points out that it is offered in her practice. Yet another category of blogs brings web readers a narrative directly from the doctor herself, talking about her perspective and experience as a chiropractor. In “I am a chiropractor I am a doctor,” Dr. Cupido talks about the future of chiropractic care, and why herself and her colleagues are not “quacks,” but actually professionals helping to heal many suffering patients. “Chiropractic is changing for the better.” writes Dr. Cupido. “It is exciting, but we still have a long way to go to gain the respect that medical doctors have in our society…One step at a time, our credibility will improve as a profession and people will understand that we aren’t crazy doctors who simply adjust their patients and tell them to come back three times a week for the rest of their lives.”
Additional Chiropractic Marketing Opportunities for Practices
Building great and attractive online pages is one way to generate new patient traffic, but doctors can also reach out to some of the best third party services around for even more visibility where they practice. Take a look at what the Accident Referral Network, a top-notch chiropractic telemarketing firm, can do to build your practice’s reputation and link up your office with local residents who need care.
YOUR BRITISH COLUMBIA CHIROPRACTIC MARKETING OPTIONS:
Personal Injury Telemarketing British Columbia