Personal Injury Marketing News: Michigan DC Breaking Out of the Box
When it comes to chiropractic marketing online, the old adage popularized by the nineties blockbuster ‘Forrest Gump’ comes to mind – “you never know what you’re gonna get.”
Basically, the diversity in how chiropractic doctors approach their web sites is astounding. Some doctors who really want to be proactive in new patient outreach build out sites that could win awards. At the same time, other sites seem as neglected as an abandoned house, or present the kinds of cookie-cutter generic information that’s mainly the province of less than reputable SEO shops.
So how do doctors build “web sites that win?” Well, one way is by remaining engaged in the process of updating and informing my readers, including potential patients.
Setting Up a Working Chiropractic Web Site
Take a look at this set of web pages by Awesome Chiropractic, from Michigan. This practice is using the community’s local Patch.com Internet venue to speak directly to those who might need chiropractic care.
Notice the language and the tone in these informational resources. A post called “Perfect Posture for a Perfect Day” sets up with an interesting headline, and follows up with a direct narrative straight from the chiropractor’s office, in the voice of a professional doctor. There is also a very helpful graphic with clearly labeled elements of good and bad posture to make this even more educational.
“Often times I will tell my patients to sit or stand up better.” writes a practice blogger, apparently, a doctor practicing in the office. “We say two things in our office, good posture makes you healthy, happy and smart. Poor posture makes you sick, sad and stupid.”
This might be a little bit of overkill in terms of how it’s worded, but in general, patients want to hear these kinds of remarks – or, more accurately, read them online. They want to see that there are actual ‘human doctors’ in a practice or clinic, helping individual patients according to their vast experience in all things chiropractic.
By choosing the right kinds of words, and putting them together with the right kind of visuals, this practice is creating a very powerful resource for attracting local residents who might be interested in getting some kind of chiropractic care. This is the kind of chiropractic marketing that helps a practice start building a good local footprint and becoming more prominent in the community.
Making a Mark with Personal Injury Marketing
Another thing that doctors can do to stand out is to come up with multi-channels solutions like phone, billboard or public event marketing, and personal injury marketing. In terms of chiropractic telemarketing, the Accident Referral Network offers a great support service for single practices. Check out what our personal injury telemarketing service can do to help doctors with long term success.
YOUR MICHIGAN CHIROPRACTIC MARKETING OPTIONS:
Personal Injury Telemarketing Michigan