Chiropractic Telemarketing News: New Jersey DC & I-Speak

Due to the monolithic dominance of Apple products in the tech markets, we’re used to seeing the letter ‘I’ pasted onto all kinds of consumer devices like laptops, tablets and smart phones. There are even lines of generic i-products like speakers and accessories stacked up in discount stores all of the country. But we’re less used to seeing the letter “I” in some areas of marketing.

When it comes to chiropractic advertising, the letter “I” symbolizes personalization and personal narrative in many ways. It stands out from other types of content marketing that don’t really address an interaction with the reader. In advertising the services of businesses, particularly businesses like chiropractic offices, a little “I” can make a lot of difference.

Personalizing the Practice

It’s hard to overstate the value of creating online marketing content that addresses readers. Using the “I” and talking about an office from a doctor’s personal perspective is key to making people feel engaged and keeping them on a site.

Here’s an interesting example from New Jersey where Kirstein Chiropractic maintains a blog. There’s not a huge amount of regular content on this blog, but one thing you can see when you visit is that the office doesn’t just rely on generic content that talks about common injuries and treatments. It uses the language of personal narrative to its benefit.

Take a list of two November 2012 blog posts on the site. You have a post titled “Science-based Nutrition” in which the top-level text includes these words: “our office…”

Think about that. Instead of saying “chiropractors use… etc.” the practice blogger is writing in a style that promotes “our office” – one individual office. In a specific place. Where specific doctors work.

You can go on to the next post titled “Great Results in One Treatment.”

The first sentence reads: “I received a thank you card recently from a patient…” Again, the posts are being written in the words of the doctor. The doctor is talking about what he’s doing on a given day. Now, you can find a lot more information about Dr. Todd Kirstein on the staffing area of the site. But including personal narrative on regular blog posts is one strategy that often yields a lot of benefits. It reaches web readers where they usually interact with the site, and it shows them that the doctor is personally engaged in what’s happening in the physical office and online.

Using Chiropractic Telemarketing

The web is not the only place to attract patients. Offices that want to generate long-term success often partner with chiropractic telemarketing support services. At the Accident Referral Network, we know what works in chiropractic marketing, and we can help you supplement the great work that your web site does to attract local readers.

YOUR NEW JERSEY CHIROPRACTIC TELEMARKETING OPTIONS:

Personal Injury Telemarketing New Jersey

Chiropractic Marketing New Jersey

Chiropractic Telemarketing New Jersey