Chiropractic Telemarketing News: Mississippi Practice’s ‘Show and Tell’ Online

In a lot of cases, chiropractic doctors use some fairly generic and standard types of interfaces to market themselves over the web. Too many practices rely on cookie-cutter sites with syndicated content. This can really turn off a lot of web readers who are looking for actual, relatable content as they research their own options and their needs for chiropractic care.

Other practices build their own sites and create their own paths for online chiropractic marketing. When they involve significant time and effort, these unique strategies are often successful, because they help a practice stand out from the crowd and reach more web visitors in a local community, some of whom will eventually convert into being new patients.

Modern Marketing in Mississippi

Here’s an interesting example from Mccomb, Mississippi where Dr. W.R. Webb, D.C. runs a local practice. This area is not associated with one of the glitzier markets for chiropractic services or other types of alternative care. That said, this practice has done well in breaking out of the box and creating its own format for telling people about local chiropractic services.

So what are the resources provided by Dr. Webb and the Mccomb practice? This particular office doesn’t utilize a blog. Instead, there are a series of menu tags across the top of the site including—“Meet Dr. W.R. Webb,” “Our Techniques,” and “What to Expect.”

Through each of these links, visitors get direct personal writing that establishes how Dr. Webb’s office works, and what patients can expect in terms of process and treatment. Each page also ends with the doctor’s name, address and phone number, and each page mentions Dr. Webb and talks about how he works.

“I consider myself an excellent listener and hope I get the opportunity to meet you in person and discuss your specific health challenge.” writes Dr. Webb on his introductory page. “Thanks for visiting our site. I look forward to meeting you and learning how we may be of service to you. Let’s arrange a time to explore your options.”

Blog or not, these kinds of resources create a direct link for web readers. They show and tell a lot about a practice, rather than just presenting bland information about the most common spinal injuries. Practices that may not be doing well in terms of new patient traffic should take a look at how to add more vibrant strategies to their overall marketing campaigns.