Chiropractic Telemarketing News: West Virginia DC & Local Value Propositions
Along with thinking about all of those general questions for relating to an average web audience, chiropractic doctors who are building site materials and outreach web sites or blogs need to think about where they are practicing. Creating a local component for chiropractic marketing materials is often a good way to target these materials in a more effective manner. While some practices are content with relatively generic material, others make big efforts to make their blogs and web sites more relevant and more meaningful to potential customers in their areas.
But even for doctors who do take the time to make local value propositions, there are a variety of techniques and methods to consider. Some work better than others, and some go further than others. Building a specific strategy can help doctors to get more local patient traffic and a better reputation in their communities.
West Virginia Practice Offers Holistic Health Solutions
For an example of the kind of chiropractic resource that takes local needs into account, take a look at this blog representing Enliven Chiropractic in West Virginia. A February 2013 blog post called “Low vitamin D levels causes of obesity in kids – Enliven Chiropractic can help” is a short, concise blog post that nonetheless goes a long way toward building good relationships with local patients.
“This is a great article for parents.” reads the blog post. “Many of our kids have low sunlight exposure due to the West Virginia climate, which affects their ability to make vitamin D.”
The blog post talks about the outcomes of low vitamin D, including issues with blood pressure and less than stellar bone building.
Many chiropractic offices outline these types of health issues. However, unlike a whole lot of the resources that show what local web audiences are struggling with, Enliven Chiropractic takes it further, directly offering a lab test for vitamin D levels. By showing how the practice conducts wellness exams and tests for vitamin deficiencies, Dr. James Leonette at Enliven is giving patients a solution, rather than just educating them about potential health dangers.
It’s also important to note that Dr. Leonette includes his own name prominently at the bottom of the posts to show that he is involved in crafting and releasing web content, rather than just allowing low-level staffers or third-party writers to post content without review.
Doing More with Chiropractic Telemarketing
If you’re a professional chiropractor who has found it difficult to create these kinds of resources and get new patient traffic, talk to the Accident Referral Network, a premier chiropractic telemarketing company. We have supported many doctors. We take time to understand what works and chiropractic marketing, and we offer personal injury telemarketing services that customize the message to the practice in order to help doctors bring in more new patients.
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