Chiropractic Telemarketing News: Rhode Island Seasonal Chiropractic Marketing
When you’re used to looking at the full range of online chiropractic marketing materials representing practices around the country, it’s a rare treat to see a blog that really does the job of reaching out to readers in a way that’s not encumbered by generic posted articles, third person rhetoric and very unrelatable, anonymous monologues.
Too many practices do the bare minimum when it comes to representing themselves online. As a result, those carefully built local practices may toil away in their little corners of a metro area or small town without really being noticed by a greater audience. By contrast, practices that have vibrant web sites tend to get a lot more traffic, because those individuals who are doing research about chiropractic care have something to latch onto when they visit a site.
Food Drives and Patient Interaction
Here’s a very good example from Pilloni/Warren Chiropractic in the state of Rhode Island. Doctors David Pilloni and Tim Warren maintain a blog that really focuses on talking directly to patients and getting them involved in the community work that doctors do. Just take a look at this recent food drive post for the Thanksgiving holiday, where the doctors ask patients to contribute to food for the needy.
Other Outreach Opportunities
Or take a look at a September 5 blog post titled “Are You in the 89%?” that uses the relatable concept of income inequality so recently showcased in the major media to make the case about how many people have different kinds of health conditions.
As a third example of personal and relatable content, there is a blog post from August called “My big fat backpack – and your little spines” where Dr. Warren talks about going to Argentina and observing how little kids carry heavy loads, which might affect their spinal development and overall health.
For a real look at how chiropractic online chiropractic marketing works, contrast this interesting and personal narrative with some of the generic stuff that so many practices use, where a syndicated article talks about backpacks and back health. You can see that the Pilloni blog is worlds apart when it comes to giving patients resources they can get interested in. In addition to all of the above examples of great text content, there are also interesting posted visuals about the practice – just take a look at this eye-catching photo on the April 17 post “Different chiropractors = different adjustments:” you can tell a lot from this picture, where everybody seems to be having fun.
Doing More with Chiropractic Telemarketing
Not all chiropractic doctors are masters of online marketing. Even with the best online marketing content, there’s also the chance that the practice won’t get the kind of new patient traffic that doctors want on a regular basis. One option for busy doctors is to check out the services of the Accident Referral Network, a premier chiropractic telemarketing service provider. We help drive new patient traffic by talking to auto accident victims about their care needs. Consider what we can do for a busy practice that needs more and better kinds of marketing content.
YOUR RHODE ISLAND CHIROPRACTIC TELEMARKETING OPTIONS:
Personal Injury Telemarketing Rhode Island