Chiropractic Telemarketing News: Minnesota Chiropractor & Chiropractic for Athletes

Chiropractic doctors often have to meet a high bar in chiropractic marketing their services online. They have to explain to readers what it is that they do, and why they do it. They need to convince readers that chiropractic is a legitimate part of the medical industry, and that spinal adjustments or other treatments can help them.

One way that doctors can do this is by targeting their online materials to different categories of patients. One important category is the athlete. Athletes put demands on their bodies, and so they have a significant chance of some sort of injury that could be tied to chiropractic care and the central nervous system.

Even within this general category, chiropractic doctors can distinguish between the professional athlete and the recreational athlete. Both types of patients will often need care, but the kinds of care that they need might be subtly different. Addressing this in chiropractic web sites or blogs can have a positive effect on readership.

Talking About the Athlete

Here’s a good example of chiropractic doctors mentioning athletic activity and chiropractic care online. This article from Dr. Megan A. Ellwanger’s blog takes this idea a step further, in a blog post called Athletes Need Chiropractic and You Do Too!

“Your body is meant to function year after year,” writes Minnesota chiropractor, Dr. Ellwanger, “but how can you expect to place demands on your body without making sure your body is capable of handling those demands?”

Here Dr. Ellwanger talks about how repetitive stress on joints and other results of athletic activity can have their effects on the body. These effects, she writes, can be mitigated with good chiropractic care for better quality of life and more longevity.

“Chiropractic care keeps your innate intelligence working, so it can alert you when something is wrong.” writes Dr. Ellwanger, detailing the ways that ‘subluxation’ or alignment can help promote mobility later in life. “Athletes have some of the worst spinal problems I see in the office (at any age) due to the repetitive wear and tear on their joints which is exacerbated when alignment is not optimal.  When you are fully connected, your journey on earth can be joyful and steady.”

Chiropractic Telemarketing Techniques

In addition to using this kind of actionable content, this blog is hosted on Patch.com, a significant resource for comprehensive chiropractic marketing. But doctors can do more than just post good web material. They can also look at chiropractic telemarketing with the Accident Referral Network, a personal injury telemarketing service that can boost patient traffic and enhance visibility for any practice in any part of the country. Talk to us about how to reach out to more new patients and get the information needed to fill schedules and keep a chiropractic office in good shape.

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