Chiropractic Telemarketing News: Michigan Chiropractor and ‘Good Health’
For anyone who’s involved in the chiropractic field, it’s no surprise that doctors and practice administrators have to think hard about what they put online. In this particular part of the medical industry, there are some huge challenges to effectively reaching out to people over the web, to tell them about what gets done in a local chiropractic office, and to explain the value of this type of care.
Chiropractic care fills a particular niche in the medical industry. Patients experience a range of conditions and symptoms. Many of them allow more subtle symptoms and health issues to continue until they get out of hand. There’s quite a bit of disinformation out there about the industry. All of this factors into the approaches that chiropractors use to really fill patients in online.
Online Chiropractic Marketing Strategy
In general, chiropractic doctors don’t try to use ‘sleight of hand’ to deceive web readers. They play it straight, telling people about the kinds of health benefits they can reasonably expect, and their chances of reducing or alleviating pain and other symptoms. They point to specific philosophies and approaches that can help different kinds of patients.
In addition, some doctors offer different kinds of diet and lifestyle advice. That’s because diet and lifestyle make a big difference in holistic health.
For example, take a look at this blog post from DiMartino Chiropractic, in Chesterfield, Michigan. Here, practice bloggers talk about a raw food diet and the health boosting effects of watermelon, including antioxidants and different kinds of essential nutrients that can help fight various kinds of disease.
The practice even includes a helpful video along with the blog post to underscore this message.
In pointing out some of these additional holistic health tips, chiropractic doctors aren’t trying to shuffle together all of the pieces of someone’s medical health into an ambiguous ball. They’re just trying to add additional tips for those who can achieve better health with natural solutions. One good example is this: those who can eat better and reduce weight will have different and often reduced kinds of health problems. Less weight can mean less pressure on joints and muscle groups, or on the spine and surrounding nerve tissues. This is why chiropractic doctors tend to expand their blogs and web sites into broader informational resources that cover food and fitness.
Getting Through to Patients with Personal Injury Telemarketing
Some practices find that meeting patients online is not the end-all be-all of chiropractic marketing. They choose to take a multi-channel approach to reach more of a local community and get more new patients in the door. The Accident Referral Network, a premier chiropractic telemarketing firm, helps doctors to get more new patient traffic. Our personal injury telemarketing teams take the time to explain chiropractic care to auto accident injury victims, to see what they can benefit from in terms of professional care. Let us help your practice to achieve its goals in 2013 and beyond.
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