Chiropractic Telemarketing News: Massachusetts DC and Healthy Food
Many professional chiropractors who have set up good online chiropractic marketing efforts for new patient traffic have asked themselves the essential question: what do web readers want to see when they are looking for chiropractic care?
The inverse of this question is easier to answer. What web readers don’t want to see is generic content, dry pages, and lackluster sites that don’t get them involved in finding out more about a practice. What they do want to see is engaging content, great visuals, and a range of materials that combine professional diagnosis and treatment information with lifestyle content and other kinds of welcoming text that ‘show and tell’ a lot about a local practice.
Combining All the Positives
There are a lot of ways to discuss how to do this, but some of the best explanations involve looking at actual examples of chiropractic marketing online. Take this blog from Franson Family Chiropractic, a chiropractic clinic in Beverly, Massachusetts. Integrated into a multipage visual site, these blog pages complement neat photos that appear to have been taken on site at the chiropractic office. Along with smiling faces and other great visuals, the practice adds blog posts like this October 7 article entitled “Green Smoothie 201.”
Why is it a nice idea to include food and a chiropractic marketing blog? The answer, again, is somewhat complex. Let’s start with this – those who are using the web to surf around different blogs usually like to see food and drink. Their eyes are drawn to the kinds of attractive visuals you see here, where the practice used a nicely flavored smoothie and fresh green herbs and vegetables for a very compelling composition.
You also have to consider how chiropractors make value propositions about chiropractic care. They draw links from food, lifestyle and common conditions to the treatments and services they provide, to show readers how chiropractic care can help with all sorts of issues such as:
- migraines or headaches
- back pain
- allergies and asthma
- fibromyalgia
- activity related body pain
The list of conditions associated with chiropractic treatments goes on and on. The point is that the best chiropractic doctors connect the dots for web readers to help people understand themselves as new patients before they ever enter the practice doors.
Adding Chiropractic Telemarketing to Your Arsenal
Online marketing strategy is great, but many doctors are left wanting something more. They can do very well in attracting some readers to their site and to their physical practice, but there is no single magic bullet when it comes to maintaining great new patient traffic and filling up a schedule.
One option that doctors have is to use the Accident Referral Network, a skilled chiropractic telemarketing company. Our skilled and experienced personal injury telemarketing teams connect auto accident victims with doctors. We do this by asking the right questions and compiling the right information that will help guide individuals and as new patients and help to streamline new patient paperwork. We have worked with many happy and satisfied clients to make sure that their businesses get the vibrant traffic that they deserve.
YOUR MASSACHUSETTS CHIROPRACTIC MARKETING OPTIONS:
Personal Injury Telemarketing Massachusetts