Chiropractic Telemarketing News: Louisville, Kentucky & “Doctor Names”
Just like other kinds of marketers, those responsible for representing a chiropractic practice online need to figure out how to walk a line between different styles and approaches. In addition to the layout and resources of a chiropractic web site, the tone and slant of a site can make a big difference in how web users perceive that business.
Just a quick look at what’s out there in terms of online chiropractic marketing shows the wide range of designs that doctors use to attract patients and attention over the web. As far as the “best way” to present a chiropractic office, there are different opinions and recommendations that can inform a web strategy.
The “Doctor-Based” Approach
In many cases, chiropractic businesses do well when they attach their doctors’ names to blog and site content. Web readers generally like to see a doctor’s name, along with credentials etc., and some doctors take this a step further, blogging in a “personal” way and keeping in touch with existing and prospective customers online on a regular basis.
For a slightly different approach, take a look at this chiropractic blog at Dynamic Medical, Chiropractic and Rehab, from Louisville, Kentucky. Here, practice bloggers are putting doctors’ names right up front – but not all of these names are directly connected to the practice.
Looking at posts like Chiropractic – Most Effective Form of Disc-related Sciatica (posted on May 7) – there’s a doctor’s name pasted just below the title. Other posts also cite these types of informal references, though many of these doctors do not appear to be practicing in the chiropractic office.
Along with using doctors’ names, the posts also go into detail in these informative posts about conditions like sciatica and how to treat them. In general, this practice is taking an “encyclopedia” type of approach where web readers can get in-depth information about the conditions that they may struggle with, and how chiropractic doctors tackle treatments.
Using Personal Injury Telemarketing for Chiropractic
While doctors use their own web sites and blogs for a lot of their multi-channel chiropractic marketing, they can also rely on specialized, third party services to get more visibility where they practice. One option is to partner with the Accident Referral Network. Our experienced personal injury telemarketing teams work to connect auto accident injury victims with options for chiropractic treatment, where chronic injuries can fester if not addressed and treated. Through chiropractic telemarketing, we work to advance the interests of individual client offices. Professional chiropractors who want more consistent patient traffic can sign up for these types of third party services to complement other parts of a working chiropractic telemarketing plan.
YOUR KENTUCKY CHIROPRACTIC MARKETING OPTIONS:
Personal Injury Telemarketing Kentucky