Chiropractic Marketing: New York Chiropractor Discusses Injury and Recovery
Chiropractic doctors have all kinds of unique specializations that help them meet the needs of individual patients in a community. Too many of those who have never gotten spinal care just think that all chiropractors are the same, and that all offices provide the same generic list of services. However, anyone who has had to deal with a spinal problem, a sports or accident injury, or a strain or tear related to the ligaments, tendons and other tissues knows that there is a lot of specialization and diversity in treating these parts of the human body, and the specific office that you go to makes a difference.
At the Accident Referral Network, we look closely at the ways that different chiropractors market their services. We understand that what works best for one practice will not be what works best for another. We are engaged in helping individual practices to come up with their own chiropractic marketing plans that help them to triumph over adversity and compete in a tough industry.
The Details on Sports Injuries and More
Once in a while, we come across a chiropractic blog that really accomplishes many of the goals that doctors should have related to patient outreach. One example is the Muscle and Joint Chiropractic blog serving a Williamsville, New York practice.
One of the things that this blog does is to prominently display actionable and informative posts on different kinds of athletic injury and other muscle and joint problems. In branding the office as a “muscle and joint chiropractic” business, the leadership is helping to underscore the idea that chiropractic care isn’t just about treating the spinal column.
Another thing that this blog does well is presenting an appeal to facts and realities about not only injury, but recovery. One of the most recent blog posts on Triathlon Training and Recovery covers some of the major challenges patients may face while engaging in some of the most extreme and demanding workouts around.
“One of the most crucial pieces left out of a beginner’s triathlon training program is recovery.” writes a practice blogger. “If you don’t allow your body to recover, then overtraining can occur.”
In a series of other posts, practice bloggers talk about treatments like spinal decompression, alternatives like foam rollers, and specific types of car accident injury, with helpful visuals to support some of the finer points of these blog posts.
Finally, the top sidebar (right aligned) provides an introduction to Dr. Phillips, the practitioner, as well as an ‘above the fold’ mention of a specific soft tissue treatment called active release technique or ART. Adding prominent details on treatments helps to inform patients and to let them know that a doctor has a certain kind of experience.
Utilizing Third Party Personal Injury Telemarketing
At the Accident Referral Network, we applaud the efforts of professional chiropractors to set up their own voices and messaging on the web. However, we know that unfortunately, there’s always a kind of ‘wild card’ involved in chiropractic marketing. Readers may be drawn to internal outreach materials, but it’s possible that not enough of them will convert, or that the practice or clinic will not get enough foot traffic on a regular basis.
That’s why the Accident Referral Network provides its top-of-the-line personal injury telemarketing service to help practices bring in new patients. We talk to auto accident victims and get a range of information that makes it easier to process them as incoming customers. Many practices have found this to be a uniquely effective way to boost their business model and enhance their brand visibility where they work.