Chiropractic Marketing News: Michigan Chiropractor & Occupational Marketing
Chiropractors who are trying to increase visibility for their practices are always looking for more information about ways to reach out to different kinds of prospective patients. There are “lifestyle patient categories” such as pregnant mothers, athletes and those involved in vehicle accidents. But what about another extremely important category of patients?
Some chiropractors don’t take the time to focus on the very relevant issue of workplace injury. Occupational-based chiropractic marketing can be a critical part of a practice’s online marketing plan. After all, think about all of the time that the average person spends at work. Then think about spectrum of physical dangers involved in construction and trades work, or other types of riskier jobs.
OSHA Statistics and More
Many reports cite numbers from the U.S. Occupational Health and Safety Administration that show upwards of $150 billion each year spent on workplace related injury. Statistics also show that the majority of these injuries are somehow related to the major body systems that can respond well to chiropractic care.
In short, occupational marketing will resonate with many of those who have injuries, and need chiropractic care. That’s why savvy doctors include some form of occupational marketing online when talking about what they offer to community. For example, this Grand Rapids chiropractic blog includes specific blog posts about occupational risk and chiropractic care. This Michigan-based blog even mentions the Affordable Care Act and goes into detail about how workplace injury may factor into health care reform and the future of the medical industry.
This presentation is a good start toward how chiropractors can showcase occupational risk and injury when they are reaching out to a web audience. It really makes sense to talk about occupational risks, and to go into detail about the conditions that workers can face over time, such as carpal tunnel syndrome and similar chronic injuries caused by repetitive motion. Carpal tunnel and repetitive motion injuries are common in many different kinds of job roles, and it’s a good idea to go over some of this information in a web marketing that’s meant to generate traffic toward a site.
Augmenting Web Content with Personal Injury Telemarketing and Multichannel Chiropractic Marketing
Most doctors who want to see significant success and growth are not satisfied with just creating web sites and blogs. They also want to secure the kinds of services that the Accident Referral Network can provide. We help to link up doctors with patients. Our personal injury telemarketing teams contact auto accident injury victims to talk about their needs, and whether they should see a qualified chiropractor. Take a look at what we have done for many happy practice clients.
YOUR MICHIGAN CHIROPRACTIC MARKETING OPTIONS:
Personal Injury Telemarketing Michigan