Chiropractic Marketing News: California Chiropractor’s Video Approach to Chiropractic Exercise
At the Accidental Referral Network, we’re always engaged in checking out the ways that professional chiropractors reach out to patients. What you find when you look at chiropractic online marketing is a wide spectrum of strategies. We’ve seen the best and the worst internal practice marketing for these kinds of businesses as we continue to delve into what works for professional chiropractic doctors. Our research, as well as our experience, helps to build up our services, such as personal injury telemarketing campaigns that help chiropractors to find new patients.
Chiropractic Marketing: The Good, Bad and the Ugly
On the ‘low side’ of chiropractic marketing, you can find web sites where doctors simply paste in SEO keyword spam to generate more web traffic to the site. These tragically unhip kinds of marketing may work in the short term, but they will not typically support a growing practice. On the other hand, doctors that push the boundaries of online marketing are often setting themselves up for success.
Video Exercise Tips from Dr. Aaron Vanderhoof
Check out this chiropractic blog from the office of Dr. Aaron Vanderhoof in Palo Alto, California, to get an idea of how doctors truly innovate in chiropractic marketing. Here, it looks like Dr. Vanderhoof has been busy throughout the first half of this year, developing not only sets of relevant exercises and stretches for patients, but compiling actual video productions that help to bring more information to prospective patients before they ever enter the practice office.
In checking out this Upper Extremity Exercise video and others on the site, it’s clear how Dr. Aaron uses practice branding and transparent, easy to understand steps to get viewers engaged in the process and help them to become more knowledgeable about how these kinds of therapy work.
Supplementing the text of exercise tips blog posts with video is a creative and effective way to get those with spinal injuries engaged and interested. This kind of proactive marketing is very likely to lead to greater conversion for a practice. In addition, this practice maintains a set of testimonials (right aligned sidebar) that’s also likely to help web users feel more confident about contacting the practice for treatment or consultation.
Partnerships For the Future: Utilizing Third Party Personal Injury Telemarketing
At the Accidental Referral Network, we applaud these kinds of strategic chiropractic marketing by professional chiropractic doctors. We can help add to these vibrant campaigns with other multichannel approaches like personal injury telemarketing campaigns. We can help to bring in more new patient traffic by really talking to auto accident victims and understanding their needs. We then match them up with quality, caring doctors in their local areas. Chiropractors who have already invested in great web sites and blogs can take the extra step to get involved with the Accidental Referral Network for even more solid outreach and new patient traffic over time.