International Chiropractic Telemarketing News: DC From Barcelona, Spain & Celebrity Marketing
American chiropractors often rely on news and content about famous athletes, actors and actresses, or other celebrities to help get people interested in their offices online. American offices aren’t the only places that you’ll see this kind of chiropractic marketing.
An example of European chiropractic advertising featuring a lot of name-dropping comes from this site representing Bienestar Barcelona, a chiro office in sunny Barcelona, Spain, where a very cosmopolitan community means a substantial amount of English-language marketing for local products and services. This Costa Brava city is also a place where it’s relatively tough to get seen and heard amid the bustle of the many downtown businesses competing for consumer attention.
The Celebrity Strategy
Essentially, this blog post is short and sweet. Titled “Well-known chiropractic patients,” it basically offers a list of various kinds of celebrities who have utilized chiropractic care services.
You have famous comedians like Jerry Seinfeld and Robin Williams. Also represented are celebrity athletes including Tiger Woods and Lance Armstrong – while you could argue that both of these individuals have compromised their brands in recent years, they’re still big names and it’s not surprising to see them listed along with other familiar personalities like Alec Baldwin, Mel Gibson and Clint Eastwood. Then there is the Terminator himself, Arnold Schwartzenegger, who has not only crossed the transatlantic divide from Austria to the U.S., but became both a top-billing movie star and a prominent politician.
Why Include Celebrities?
Why do professional chiropractors add pages like this to their site?
The answer has to do with how people research products and services online. Web researchers want material they can sink their teeth into, and actual content about health conditions and services. But they also want something entertaining that will keep them engaged and keep them surfing a site until they get to know more about a chiropractic office.
While it’s a generalization to say that celebrity-centered marketing is going to reach everybody, there are certain demographics that respond very well to celebrity-based messaging. This includes younger audiences and those who are more clued into the television and film industries.
The bottom line here is that chiropractic online marketing doesn’t always mean talking about whiplash or spinal adjustments. Often, practices that create the right kind of context tend to keep more visitors on a site and more people converting to new patient status.
Using Chiropractic Telemarketing
In addition to good online efforts, chiropractors all around the world can benefit from partnering up with third party support services. At the Accident Referral Network, a world-class international chiropractic telemarketing company, we help doctors to market their services to more people in a local area. Ask us about what we can do for your office.
YOUR CHIROPRACTIC TELEMARKETING OPTIONS IN BARCELONA, SPAIN:
Personal Injury Telemarketing Barcelona